The market information system and personalized exchange : business practices in the market for television audiences
Year of publication: |
1998
|
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Authors: | Phalen, Patricia F. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 11.1998, 4, p. 17-34
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Subject: | Fernsehwerbung | Television advertising | Marktmechanismus | Market mechanism | Reputation | Informationsökonomik | Economics of information | Theorie | Theory |
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