The market research, testing and targeting behind American political advertising
Year of publication: |
2014
|
---|---|
Authors: | Ridout, Travis N. |
Published in: |
Political marketing in the United States. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-63286-7. - 2014, p. 220-235
|
Subject: | Politik | Politics | Marketing | Kommunikation | Communication | USA | United States |
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