The market research toolbox : a concise guide for beginners
Year of publication: |
2012 ; 3. ed.
|
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Authors: | McQuarrie, Edward F. |
Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE |
Subject: | Marktforschung | Leitfaden | Anfänger | Marketing research |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Market research in practice : an introduction to gaining greater market insight
Hague, Paul, (2016)
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McDaniel, Carl D., (2006)
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Marketing research : principles and applications
Crask, Melvin, (1995)
- More ...
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Customer visits : building a better market focus
MacQuarrie, Edward F., (2008)
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Lost and found: Individual differences in propensity to process visual elements of persuasion
DeRosia, Eric D., (2019)
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Allen, Chris T., (1998)
- More ...