The Market Value of R&D, Patents and Trademarks

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value

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Year of publication:	2014
Authors:	Sandner, Philipp
Other Persons:	Block, Jörn (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Patent \| Markenrecht \| Trademark law \| Immaterialgüterrechte \| Intellectual property rights \| Patentrecht \| Patent law \| Marktwert \| Market value \| Unternehmenswert \| Firm value \| Börsenkurs \| Share price

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Extent:	1 Online-Ressource (57 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Research Policy, Vol. 40, No. 7, pp. 969-985 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2011 erstellt
Classification:	M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives ; O34 - Intellectual Property Rights: National and International Issues ; G12 - Asset Pricing
Source:	ECONIS - Online Catalogue of the ZBW

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