The marketer's guide to successful package design
Herbert M. Meyers ; Murray J. Lubliner
| Year of publication: |
1998
|
|---|---|
| Authors: | Meyers, Herbert M. ; Lubliner, Murray J. |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books [u.a.] |
| Subject: | Verpackung | Design | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 281 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3438-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372214