The marketing accounting interface : lessons and limitations
Year of publication: |
2008
|
---|---|
Authors: | Sidhu, Baljit K. ; Roberts, John H. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 669-686
|
Subject: | Marketing | Rechnungswesen | Accounting | Unternehmenserfolg | Firm performance | Unternehmenswert | Firm value | Shareholder Value | Shareholder value |
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