The marketing book
publ. on behalf of the Chartered Inst. of Marketing. Ed. by Michael J. Baker
| Year of publication: |
1991 ; 2. ed.
|
|---|---|
| Other Persons: | Baker, Michael John (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 529 S. : graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7506-0023-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004103032