The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices

by Claudio A. Saavedra

Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6 Industrial Product Design And Development -- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical Products -- Chapter 10 Industrial Branding -- Chapter 11 Pricing Technical Products -- Chapter 12 Introducing New Technical Products Into The Market.

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Year of publication:	2016
Authors:	Saavedra, Claudio A.
Publisher:	Cham : Springer International Publishing
Subject:	Unternehmen \| Enterprise \| Beziehungsmarketing \| Relationship marketing \| Marktstruktur \| Market structure \| Industriebetrieb \| Investitionsgütermarketing \| Business-to-Business-Marketing
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXV, 423 p. 190 illus., 40 illus. in color, online resource)
Series:	Management for Professionals SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-3-319-30610-0 ; 978-3-319-30609-4
Other identifiers:	10.1007/978-3-319-30610-0 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019779