The marketing dilema of Negroes
[Von] Raymond A. Bauer; Scott M. Cunningham and Lawrence H. Wortzel
| Year of publication: |
1965
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|---|---|
| Authors: | Bauer, Raymond A. ; Cunningham, Scott M. ; Wortzel, Lawrence H. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 3, p. 1-6
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| Subject: | Schwarze Menschen | Marktpsychologie | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879762