The Marketing-Finance Interface: A Relational Exchange Perspective
Year of publication: |
2000
|
---|---|
Authors: | de Ruyter, Ko ; Wetzels, Martin |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 50.2000, 2, p. 209-215
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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