The marketing-finance interface : an organizational perspective
Year of publication: |
2012
|
---|---|
Authors: | Verhoef, Peter C. ; Pennings, Joost M. E. |
Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 225-243
|
Subject: | Betriebliche Finanzwirtschaft | Managerial finance | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
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