The marketing firm and co‐creation: The case of co‐creation by LEGO
| Year of publication: |
2019
|
|---|---|
| Authors: | Fagerstrøm, Asle ; Bendheim, Liv Marie ; Sigurdsson, Valdimar ; Foxall, Gordon R. ; Pawar, Sanchit |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - 2019 (13.08.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3077 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084188