The Marketing Functions in the Framework of the Integrative Marketing Concept
Year of publication: |
1980
|
---|---|
Authors: | Meyer, Paul W. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 14.1980, 1, p. 61-74
|
Publisher: |
MCB UP Ltd |
Subject: | Economic indicators | Marketing activities | Marketing concepts |
-
Conceptual foundations of marketing and marketing theory
Morgan, Robert E., (1996)
-
Consumers interpreting sustainability : moving beyond food to fashion
Ritch, Elaine L., (2015)
-
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela, (2015)
- More ...
-
Ertragsziele, Absatzziele und Werbeziele: Ein Beitrag zur Theorie der Unternehmung
Meyer, Paul W., (1964)
-
Meyer, Paul W., (1957)
-
Der Mensch im Markt : eine Festschrift zum 60. Geburtstage von Georg Bergler
Angehrn, Otto, (1960)
- More ...