The marketing implications of the ageing European population
Year of publication: |
2008
|
---|---|
Authors: | Perlitz, Manfred |
Published in: |
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz. - Mannheim : Mannheim Univ. Press, ISBN 3-939352-16-0. - 2008, p. 107-120
|
Subject: | Alternde Bevölkerung | Aging population | Wirkungsanalyse | Impact assessment | Westeuropa | Western Europe |
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