The marketing implications of the "undesired self"; the case of Chinese Y-generation
Alkis Thrassou and Demetris Vrontis; Ching-Wei Ho
| Year of publication: |
2008
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|---|---|
| Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Ho, Ching-wei |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 4, p. 390-408
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771467