The marketing manager as a jazz musician
Morris Holbrook (Graduate School of Business, Columbia University, New York, New York, USA (Emeritus))
| Year of publication: |
2015
|
|---|---|
| Authors: | Holbrook, Morris B. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 7, p. 958-965
|
| Subject: | Marketing strategy | Business strategy | Metaphors | Product management | Jazz musicians | Marketing managers | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2015-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447856