The marketing manual
Michael J. Baker ; published on behalf of The Chartered Institute of Marketing
| Year of publication: |
2017 ; First issued in hardback
|
|---|---|
| Authors: | Baker, Michael John |
| Institutions: | Chartered Institute of Marketing (issuing body) |
| Publisher: |
London : Routledge |
| Subject: | Marketingmanagement | Marketing management | Entscheidungstheorie | Decision theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 279 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | First published 1998 by Butterworth-Heinemann |
| ISBN: | 1-138-44099-X ; 978-1-138-44099-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774499