The marketing mystique
Year of publication: |
1994 ; Rev. ed.
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Authors: | MacKay, Edward S. ; Rittenberg, Arthur M. |
Publisher: |
New York, NY [u.a.] : Amacom |
Subject: | Marketing | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing : a critical introduction
Hackley, Christopher E., (2009)
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie, (2002)
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Managing marketing implementation
Bonoma, Thomas V., (2009)
- More ...
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MacKay, Edward S., (1972)
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MacKay, Edward S., (1972)
- More ...