The marketing of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
Walter S. McDowell; Steven J. Dick
| Year of publication: |
2013
|
|---|---|
| Authors: | McDowell, Walter S. ; Dick, Steven J. |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 10.2013, 1, p. 25-40
|
| Subject: | audiences | research | strategy | marketing | suppliers | Neuromarketing | Marketingmanagement | Marketing management | Marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010229508