The marketing practices-performance relationship in professional service firms
| Year of publication: |
2011
|
|---|---|
| Authors: | Sweeney, Jillian C. ; Soutar, Geoffrey N. ; McColl-Kennedy, Janet R. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 3 (21.6.), p. 292-317
|