The marketing role of the Internet in launching a hotel : the case of hotel ICON
Year of publication: |
2013
|
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Authors: | Tse, Tony S. M. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 7/8, p. 895-908
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Subject: | Internet | marketing | hotel | Hotel ICON | OTA | website | Hotellerie | Hotel industry | Website | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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