The marketing workbench : using computers for better performance
John M. McCann
| Year of publication: |
1986 ; 1. [Dr.]
|
|---|---|
| Authors: | MacCann, John Monroe |
| Publisher: |
Homewood, Ill. : Dow Jones-Irwin |
| Subject: | Marketingmanagement | Datenverarbeitung |
| Extent: | XVI, 259 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87094-763-X |
| Source: |
Persistent link: https://www.econbiz.de/10004620663