The marking enterprise : business success and societal embedding
Jean-Claude Thoenig ; Charles Waldman
| Year of publication: |
2007
|
|---|---|
| Authors: | Thoenig, Jean-Claude ; Waldman, Charles |
| Publisher: |
Houndmills : Palgrave Macmillan [u.a.] |
| Subject: | Management | Multinationales Unternehmen | Markenpolitik | Relationship marketing | Marketing | Social aspects | Customer relations | Consumer satisfaction | Social marketing | Organizational effectiveness |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 241 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-00187-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872301