The martyrdom effect : when pain and effort increase prosocial contributions
Year of publication: |
2013
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Authors: | Olivola, Christopher Y. ; Shafir, Eldar |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 26.2013, 1, p. 91-105
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Subject: | martyrdom effect | self-sacrifice | charity | prosocial behavior | fundraising | Fundraising | Soziales Verhalten | Social behaviour | Wohltätigkeit | Charity | Experiment | Gemeinnützige Organisation | Charitable organization | Nonprofit-Organisation | Nonprofit organization | Leistungsmotivation | Work motivation | Altruismus | Altruism |
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