The maturing marketplace : buying habits of baby boomers and their parents

George P. Moschis ... [et al.]

This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services

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Year of publication:	2000
Other Persons:	Moschis, George P. (contributor)
Publisher:	Westport, Conn : Quorum Books
Subject:	Konsumentenverhalten \| Consumer behaviour \| Ältere Menschen \| Elderly people \| Zielgruppe \| Target group
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource (xii, 303 p) 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index Electronic reproduction; Available via World Wide Web
ISBN:	1-56720-344-2 ; 978-1-56720-344-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012672636