The McDonaldization of society

X, 237 S.

23 cm

Includes bibliographical references and index

Formerly CIP Uk. - Includes bibliographical references (p. 215-220) and index

1 : An introduction to McDonaldization. McDonald's as an American and a global icon ; The long arm of McDonaldization ; The dimensions of McDonaldization ; A critique of McDonaldization : the irrationality of rationality ; Illustrating the dimensions of McDonaldization : the case of Ikea ; The advantages of McDonaldization ; What isn't McDonaldized? ; A look ahead2 : The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond. Bureaucratization : making life more rational ; The Holocaust : mass-produced death ; Scientific management : finding the one best way ; The assembly line : turning workers into robots ; Levittown : putting up houses, "Boom, boom, boom" ; Shopping centers : malling America ; McDonald's : Creating the "fast-food factory" ; McDonaldization and contemporary social changes -- 3 : Efficiency and calculability. Efficiency : drive-throughs and finger foods ; Calculability : Big Macs and little chips -- 4 : Predictability and control. Predictability : it never rains on those little houses on the hillside ; Control : human and nonhuman robots -- 5 : The irrationality of rationality : traffic jams on those "happy trails". Inefficiency : long lines at the checkout ; High cost : better off at home ; False friendliness : "Hi, George" ; Disenchantment : where's the magic? ; Health and environmental hazards : a day's calories in one fast food meal ; Homogenization : it's no different in Paris ; Dehumanization : getting hosed at "Trough and Brew" -- 6 : Dealing with McDonaldization : a practical guide. Creating "reasonable" alternatives : sometimes you really do have to break the rules ; Fighting back collectively : saving hearts, minds, taste buds, and the Piazza di Spagna ; Coping individually : "skunk works," blindfolded children, and fantasy worlds ; Some concluding thoughts -- 7 : Globalization and the possibility of the deMcDonaldization of society?. Globalization and McDonaldization ; The deMcDonaldization of society ; The internet and deMcDonaldization.

1 : An introduction to McDonaldization. McDonald's as an American and a global icon ; The long arm of McDonaldization ; The dimensions of McDonaldization ; A critique of McDonaldization : the irrationality of rationality ; Illustrating the dimensions of McDonaldization : the case of Ikea ; The advantages of McDonaldization ; What isn't McDonaldized? ; A look ahead -- 2 : The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond. Bureaucratization : making life more rational ; The Holocaust : mass-produced death ; Scientific management : finding the one best way ; The assembly line : turning workers into robots ; Levittown : putting up houses, "Boom, boom, boom" ; Shopping centers : malling America ; McDonald's : Creating the "fast-food factory" ; McDonaldization and contemporary social changes -- 3 : Efficiency and calculability. Efficiency : drive-throughs and finger foods ; Calculability : Big Macs and little chips -- 4 : Predictability and control. Predictability : it never rains on those little houses on the hillside ; Control : human and nonhuman robots -- 5 : The irrationality of rationality : traffic jams on those "happy trails". Inefficiency : long lines at the checkout ; High cost : better off at home ; False friendliness : "Hi, George" ; Disenchantment : where's the magic? ; Health and environmental hazards : a day's calories in one fast food meal ; Homogenization : it's no different in Paris ; Dehumanization : getting hosed at "Trough and Brew" -- 6 : Dealing with McDonaldization : a practical guide. Creating "reasonable" alternatives : sometimes you really do have to break the rules ; Fighting back collectively : saving hearts, minds, taste buds, and the Piazza di Spagna ; Coping individually : "skunk works," blindfolded children, and fantasy worlds ; Some concluding thoughts -- 7 : Globalization and the possibility of the deMcDonaldization of society?. Globalization and McDonaldization ; The deMcDonaldization of society ; The internet and deMcDonaldization.

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