The meaning of miscues made by multinationals
[von] J. S. Arpan, D. A. Ricks, D. J. Patton
Year of publication: |
1974
|
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Authors: | Arpan, J. S. ; Ricks, D. A. ; Patton, D. J. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 14.1974, 4/5, p. 3-10
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Subject: | Unternehmung internationale | Betriebsführung |
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