The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Madhubalan Viswanathan ; Terry L. Childers ; Elizabeth S. Moore-Shay
| Year of publication: |
1996
|
|---|---|
| Authors: | Viswanathan, Madhu ; Childers, Terry L. ; Moore-Shay, Elizabeth S. |
| Publisher: |
Urbana-Champaign |
| Subject: | Messung | Measurement | Vergleich | Comparison | Generationengerechtigkeit | Intergenerational equity | Kommunikation | Communication |
| Extent: | 37, [8] S |
|---|---|
| Series: | Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration. - Urbana-Champaign, Ill., ZDB-ID 2262046-1. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000959833