The measurement of cumulative advertising effects
Kristian S. Palda
| Year of publication: |
1965
|
|---|---|
| Authors: | Palda, Kristian S. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 38.1965, 2, p. 162-179
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002605577