The measurement of sport fan exploratory curiosity
Year of publication: |
2010
|
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Authors: | Park, Seong Hee ; Mahony, Daniel F. ; Greenwell, T. Christopher |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 24.2010, 4, p. 434-455
|
Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Motivation | Messung | Measurement |
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