The Measurement of Switching Costs as a Perception of Customers in the Turkish Credit Card Market
Year of publication: |
2013
|
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Authors: | Aydin, Serkan |
Other Persons: | Özer, Gökhan (contributor) ; Kazan, Halim (contributor) ; Doğruer, M. Cuneyt (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Türkei | Turkey | Kreditkarte | Credit card | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Electrical & Electronics Engineering, Vol. 9, No. 2, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 7, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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