The media and advertising : a tale of two-sided markets
Year of publication: |
2005-12
|
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Authors: | ANDERSON, Simon P. ; GABSZEWICZ, Jean J. |
Institutions: | Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain |
Subject: | advertising finance | two-sided markets | platform competition | pensee unique | circulation spiral |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series UNIVERSITE CATHOLIQUE DE LOUVAIN, Center for Operations Research and Econometrics (CORE) Number 2005088 |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising ; Z11 - Economics of the Arts and Literature |
Source: |
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Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets
Anderson, Simon P., (2006)
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The Media and Advertising: A Tale of Two-Sided Markets
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