The Media as a Policy Instrument in Influencing the Business Model of Professional Soccer: Evidence From Italy
Italian soccer clubs in the first division have individually sold broadcasting rights for their home matches, until new laws imposed pooling and joint-selling those rights through the league and established a mandatory sharing rule to redistribute revenues in order to improve on-the-pitch competitive balance (CB). This article compares the two institutional designs. While reducing revenue inequality, the new regime distorts allocative efficiency and informational rent appropriation, opens up costly <italic>ex post</italic> renegotiations and antitrust litigations, and does not improve CB.
Year of publication: |
2012
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Authors: | Betta, Paolo Di ; Amenta, Carlo |
Published in: |
Journal of Media Economics. - Taylor & Francis Journals, ISSN 0899-7764. - Vol. 25.2012, 2, p. 109-129
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Publisher: |
Taylor & Francis Journals |
Saved in:
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