The media reputation of small firms : exploring the applicability of existing reputation measures
Nell C. Huang-Horowitz (Communication Department, California State Polytechnic University, Pomona, CA, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Huang-Horowitz, Nell C. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 2, p. 127-139
|
| Subject: | corporate reputation | emerging field | news media | reputation attributes | small firms | KMU | SME | Reputation | Firmenimage | Corporate reputation | Kommunikationsmedien | Communication media | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2016.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552562