The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Mirna El Shayeb and Sara El Deeb
| Year of publication: |
2023
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|---|---|
| Authors: | Shayeb, Mirna El ; El-Deeb, Sara |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 1, p. 28-57
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| Subject: | social media | social media marketing | luxury branding | jewellery | luxury brands | luxury products | luxury perceptions | jewellery industry | purchase intention | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.128149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318240