The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy
| Year of publication: |
2013
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| Authors: | Chang, Ting-Pong Vincent ; Rhodes, Jo ; Lok, Peter |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 22701692. - Vol. 11.2013, 1 (1.1.), p. 22-42
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