The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Valter Afonso Vieira, Robert Mayberry, James Boles, Julie Johnson-Busbin and Rita Cassia Pereira
| Year of publication: |
2023
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|---|---|
| Authors: | Vieira, Valter Afonso ; Mayberry, Robert ; Boles, James Sanders ; Johnson-Busbin, Julie ; Pereira, Rita Cassia |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1409-1423
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| Subject: | Buying center | Commitment | Cooperation | Cooperative norms | Customer satisfaction | Relationship marketing | Sales | Satisfaction | Kundenzufriedenheit | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Kooperation | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation | Soziale Norm | Social norm | Arbeitszufriedenheit | Job satisfaction | Mitarbeiterbindung | Employee retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2021-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314113