The mediating role of exogenous shocks in green purchase intention : evidence from Italian fashion industry in the COVID-19 era
Year of publication: |
2023
|
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Authors: | Annunziata, Eleonora ; Pucci, Tommaso ; Cammeo, Jacopo ; Zanni, Lorenzo ; Frey, Marco |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 1, p. 59-79
|
Subject: | COVID-19 | Eco-friendly behaviour | Environmental concern | Environmental knowledge | Purchase intention | Sustainable fashion | Coronavirus | Mode | Fashion | Italien | Italy | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Schock | Shock |
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