The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
Maruf Gbadebo Salimon, Rushami Zien Bin Yusoff and Sany Sanuri Mohd Mokhtar
| Year of publication: |
2017
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|---|---|
| Authors: | Salimon, Maruf Gbadebo ; Bin Yusoff, Rushami Zien ; Mokhtar, Sany Sanuri Mohd |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 4, p. 558-582
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| Subject: | Hedonic motivation | Perceived ease of use | Adoption | Perceived usefulness | Perceived security | Motivation | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-05-2016-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725697