The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
Year of publication: |
2024
|
---|---|
Authors: | Gao, Mengjia ; Huang, Lin |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 3, p. 599-621
|
Subject: | Attitude consistency | Interaction fluency | Omni-channel shopping intention | Perceived enjoyment | Personalization |
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