The mediation effects of sticker shock
Year of publication: |
2015
|
---|---|
Authors: | Zhuang, Weiling ; Alford, Bruce |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 4, p. 412-419
|
Subject: | Prospect theory | Reference price | Sticker shock | Prospect Theory | Schock | Shock | Mediation |
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