The Medium is Global, the Content is Not: The Role of Geography in Online Newspaper Markets
Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.
Year of publication: |
2001
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Authors: | Chyi, Hsiang Iris ; Sylvie, George |
Published in: |
Journal of Media Economics. - Taylor & Francis Journals, ISSN 0899-7764. - Vol. 14.2001, 4, p. 231-248
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Publisher: |
Taylor & Francis Journals |
Saved in:
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