The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web
| Year of publication: |
2001
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|---|---|
| Authors: | Gallagher, Katherine ; Foster, K.Dale ; Parsons, Jeffrey |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 4, p. 57-70
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