The mere association effect and brand evaluations
Claudiu V. Dimofte; Richard F. Yalch
| Year of publication: |
2011
|
|---|---|
| Authors: | Dimofte, Claudiu V. ; Yalch, Richard F. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 24-37
|
| Subject: | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909944