Extent:
XI, 242 S.
graph. Darst.
23 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Ratgeber ; Guidebook ; Fallstudie ; Case study
Language: English
Notes:
Includes bibliographical references pp. 223 - 236 and index
Erscheint: 01. Dezember 2010
ISBN: 978-1-59184-430-3 ; 978-1-59184-371-9 ; 1-59184-371-5
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008658128