Extent: | XI, 242 S. graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
Language: | English |
Notes: | Includes bibliographical references pp. 223 - 236 and index Erscheint: 01. Dezember 2010 |
ISBN: | 978-1-59184-430-3 ; 978-1-59184-371-9 ; 1-59184-371-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658128