The metaverse marketing revolution : how virtual worlds are redefining digital advertising and paving the way for corporate success
Muhammad Hamdan Hussain, Shahid Khalil, Raza Hasan, Muhammad Khuram Khalil
| Year of publication: |
2024
|
|---|---|
| Authors: | Hussain, Muhammad Hamdan ; Khalil, Shahid ; Raza Hasan ; Khalil, Muhammad Khuram |
| Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 360-377
|
| Subject: | Metaversum | Metaverse | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Werbung | Advertising | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2165-2.ch020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014559206