The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Year of publication: |
2007
|
---|---|
Authors: | Steenkamp, Jan-Benedict E. M. ; Wittink, Dick R. |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 514-528
|
Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
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