The mind and heart of resonance : the role of cognition and emotions in frame effectiveness
Simona Giorgi
| Year of publication: |
July 2017
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|---|---|
| Authors: | Giorgi, Simona |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 54.2017, 5, p. 711-738
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| Subject: | audiences | cognition | emotions | framing | resonance | Kognition | Cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/joms.12278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753674