The missing element in implementing key account management
Year of publication: |
2021
|
---|---|
Authors: | Hermanto, Ruby ; Putro, Utomo Sarjono ; Novani, Santi |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 3, p. 384-407
|
Subject: | key account management | KAM | implementation | change process | business-to-business | B2B | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Key-Account-Management | Key account management |
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