The missing link: connecting physical and virtual channels through click and mortar electronic commerce
Year of publication: |
2004
|
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Authors: | Steinfield, Charles |
Published in: |
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen. - Berlin : Springer, ISBN 3-540-20850-X. - 2003, p. 147-163
|
Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Internet |
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